In 2010 Caterpillar left the over the road truck engine market due to four factors: They were having large warranty claims on ACERT Engines, they were losing market share to Cummins, a combination of the two previous accounts made the truck engine division unprofitable and lastly they couldn’t meet the EPA emissions standards of 2010 with the ACERT technology. is the largest manufacturer of construction and mining equipment in the world and until recently held the title of most over the road truck engines on the road. Recently, this corporate/dealer love fest has cooled a bit with the corporate office asking “What are doing for us lately?”Ĭaterpillar Inc.
For years Caterpillar has maintained a long standing tradition of publicly loving and standing behind all 178 of its dealers.
When you think of Caterpillar what comes to mind most? Dozers, Excavators, Skid Loaders? Maybe the iconic “CAT Yellow”? If those aren’t on the top of your list the fine network of Caterpillar Dealers has to be a close third.
